Digital Mural Project: Aaron De La Cruz
Tuesday, November 20, 2012 - Wednesday, June 12, 2013
Galería de la Raza is pleased to present the latest installment of our Digital Mural Project by Aaron De La Cruz.
(Photo by Jenn Hernandez)
The design for this wall was influenced by the number 42 – the number of years Galería de la Raza has been operating in the Mission District of San Francisco. It was also influenced by a conversation with Galería’s Director, Ani Rivera, who shared with me a little bit about the neighborhood’s history and the current advocacy being taken on by the cultural institutions along 24th Street trying to keep and maintain the cultural landscape that has defined the lower 24 th Street as a historical cultural corridor. In creating this piece, I wanted to translate my understanding of the neighborhood and bring voice and visibility to the diverse communities living in the neighborhood and how these communities intersect or not with one another.
The gray palette and primary design represent the earth and the current land this neighborhood stands on. I wanted to work in a process where I started off with a primary design as a base; where if I stopped, the design would feel finished. I then purposely added bright and colorful geometrical shapes on top of one another to symbolize the intersections of communities in the Mission District. In finalizing the piece, I brought back the original gray design and covered over the geometrical shapes to remind us of the foundation that will forever be engrained in the footprint of the historical 24th Street corridor. In total seven designs (a multiple of 42) are revealed in this piece to commemorate Galería de la Raza’s work and its contributions to the residents of the city of San Francisco.
About the artist:
Aaron De La Cruz's work, though minimal and direct at first, tends to overcome barriers of separation and freely steps in and out of the realms of design, graffiti, and illustration.
The parameters he has chosen to work within actually allow him to free himself and react to the very limitations he has created. This overriding structure and the lack of deliberation while moving within creates a tension when encountering his work due to the almost computer generated grid like systems he creates by unplanned markmaking. The act and the marks themselves are very primal in nature but tend to take on distinct and sometimes higher meanings in the broad range of mediums and contexts they appear in and on.
His work finds strengths in the reduction of his interests in life to minimal information.